Maes Chocolatier

Jessica Ramm and I were tasked with creating a brand for the hypothetical business, Maes Chocolatier. Maes is a family-owned company, initially originating from Brussels Belgium, that uses a secret family recipe passed down through generations to craft their chocolates. It was important for our “clients” that any brand created could be beautifully displayed on windows, aprons, and chocolate packaging. In creating this brand, we wanted it to visually tie in Maes origins while appearing as a high-end luxury chocolate shop that could compete against New York’s finest chocolate shops.

This branding project was entered into Liberty University’s 2022 research week and won 1st place in the creative arts category. We used this project to present the importance of branding and visual messaging.